Communication Best-Practices for Renewable Energies – Scoping Study
An identified barrier to the widespread use of renewable energy technologies (RET) is the (mis-) perception in the public, at a political level and within the industry sector about the benefits, opportunities and capabilities of RET. One reason is that the communication of the RE sector may not be convincing enough. In November 2011 IEA-RETD organised a workshop in Berlin that discussed the topics of ‘sending clear messages’, and ‘getting the RE cost perception right’. One of the conclusions was that renewables need a better positioning, which could be achieved through improved communication (see the workshop conclusions here).
Therefore IEA-RETD commissioned a scoping study with the objective to provide ideas, techniques and case studies on how the benefits of renewable energies can be better communicated to and by policy makers, decision makers and other stakeholders. The study concluded that more targeted, effective renewable energy communications campaigns can be achieved through the use of more consistent, holistic and rigorous approaches to pre- and post-campaign development.
It also invites stakeholders to contribute to a “communications knowledge platform for RE” which would pool information, experiences and knowledge for improved RE communications (if you are interested, please contact firstname.lastname@example.org ).
The project has been carried out by a consortium consisting of the International Institute for Sustainable Development (IISD), Green Budget Germany / Forum Ökologisch-Soziale Marktwirtschaft (FÖS), and the global renewable energy communications agency Collings & Monney.
Workshop, 29 November 2012 in Brussels
IEA-RETD and its partners from IISD, FÖS and Collings Monney organised on 29 November a workshop in Brussels that brought together experts in communication and renewable energy from governmental and non-governmental organizations. The workshop focused on the challenges for developing successful communication strategies for the renewable energy sector through a series of presentations and interactive sessions.
Please find the agenda and presentations here.
Workshop, 12 February 2013 in Brussels
In the 2nd workshop the preliminary results of the study as well as additional case studies were presented and discussed. Please find the agenda and presentations here.
Workshop, 7-9 October 2013 in Abu Dhabi
On 7-9 October 2013 IEA-RETD joined a workshop hosted by IRENA on “Social Acceptance of Renewable Energy” in Abu Dhabi and presented the results of the RE-COMMUNICATE project. The presentation can be found here and more information here.